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The Storyteller’s Advantage

How Powerful Narratives Make Businesses Thrive

Coming Soon
The Storyteller’s Advantage Open the full-size image

Contributors

By Christina Farr

Formats and Prices

On Sale
Sep 23, 2025
Page Count
336 pages
Publisher
Basic Venture
ISBN-13
9781541704275

Price

$30.00

Price

$40.00 CAD

Format

Format:

  1. Hardcover $30.00 $40.00 CAD
  2. ebook $17.99 $22.99 CAD

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For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement.

In The Storyteller’s Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message.

Practical and approachable, The Storyteller’s Advantage will help any business leader to tap into their ultimate superpower—telling a great story.
 

Genre:

  • “Christina Farr has written an eminently useful and inspirational book — one that demystifies storytelling and can help anyone on their journey to break through the noise. Keep a notebook handy; you’ll want to get brainstorming while reading.”
    Sarah Frier, author of No Filter
  • “In her groundbreaking new book, Christina Farr makes a compelling case that storytelling isn't just a nice-to-have skill—it's the competitive edge every business leader needs in today's crowded marketplace. Whether you're a founder who hasn't grasped the importance of a communications strategy or a business leader looking for the tools to build one, Farr's practical wisdom transforms storytelling from an intimidating art into an essential, learnable business skill—one that will serve you from the boardroom to the wedding toast.”
    Soraya Darabi, founder and general partner at TMV

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Christina Farr

About the Author

Christina Farr is a health-technology investor, advisor, and industry expert. She is a managing director at Manatt, where she advises companies in narrative development with a specialization in fundraising; a general partner at Scrub Capital; and editor-in-chief of the popular newsletter and podcast Second Opinion. She is a regular guest on APM Marketplace, former co-chair for Fortune Brainstorm Health, and a Top Voice for technology on LinkedIn. She lives in New York with her family and grew up in London, UK. 

Learn more about this author